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William Hill Goes Pink


by Hillary LaClair, Senior Editor

                UK-based gaming operation William Hill Plc has announced that it is donating a portion of its bingo profits to the charity organization Breast Cancer Care all through October, in keeping with Breast Cancer Awareness month.

                The online casino will host a series of Pink Ribbon bingo games as a fundraiser in which ten percent of the proceeds will be directly contributed to Breast Cancer Care. Additionally, William Hill has opted to donate 10GBP to the charity for every individual who registers from now until the end of December, using the promotional code “care,” and wagering at least 20GBP within that time frame. The proceeds will go to benefit breast cancer patients – 3,000 of which will be diagnosed in just this month alone.

                Head of Corporate Fundraising at Breast Cancer Care Sarah Hill expressed her delight with the Pink Ribbon Bingo games, saying, “It is fantastic to have William Hill on board for what I believe will be an extremely successful partnership. Breast Cancer Care works very hard to make a meaningful difference to the lives of people affected by breast cancer.

                “Our services ensure that people don’t have to face a breast cancer diagnosis alone and uninformed. But we still don’t reach everybody. There are many people who are struggling to come to terms with their diagnosis on their own at this very minute and that is unacceptable. That’s why we are so grateful for the support from William Hill. The crucial funds raised will help us to reach more people and to offer them the care and support they need, whenever they need it.”