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WLA Names Svenska Spell Leader in Responsible Gaming


by Hillary LaClair, Senior Editor

               The World Lottery Association has named Svenska Spell, a Swedish gambling monopoly, as one of the leading in responsible gaming practice in a conference in Rhodes last week. Acting CEO Anders Hagg said that he was “delighted to receive recognition for the heavy investment the firm has made in the field.” Similarly, Swedish Finance Minister Anders Borg commended the company.

                An award for such outstanding practice in responsible game was established in the World Lottery Association’s last conference in Singapore in 2006. The WLA Award for Responsible Gaming Excellence is awarded to the company that represents the “best practice” in this field as an incentive for the casino gambling industry to work hard toward responsible gaming.

                The award was presented to Svenska this year, and the WLA president and jury chairman Mike Randall stated that the company “…overall shows first class behavior in the area of responsible gaming.” Svenska also won the first prize for the best training program in the gaming agent/retailer sub-category.

                The jury that would decide where the awards would go encompassed a group of experts in the field of Corporate Social Responsibility. Each member came from a different industry, such as banking and trade.

                Hagg said as he accepted the award, “We are of course incredibly pleased and proud, a lot of gaming companies around the world have, in recent years, invested a lot in developing gaming responsibility programs, so competition for this prize has been tough.”

                The company’s Chairwoman, Margareta Winberg commented, “Our brief from the government clearly points out social responsibility as the main purpose of Svenska Spel’s operation; which is why it obviously feels great that independent international experts have verified that we are currently leading the development in this important area. It is a major recognition and an incentive for us to become even better.”