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Belle Rock Entertainment Exits U.S. Market


by Hillary LaClair, Senior Editor

              Although it has yet to be confirmed publicly by the Microgaming network, BelleRock online casino and poker group is the next of its gaming websites to close its doors to the U.S. market. A number of Microgaming licensees have left the U.S. following the Kentucky domain seizure case. With the software company’s website still unavailable to players, American internet casino users have had to rely on the affiliates to receive information regarding their welcome.

                With the lack of communication between MGS operators and their users, affiliates have begun to relay messages to players when directly e-mailed by their programs. The latest from affiliates is that BelleRock is due to exit the U.S. market. An e-mail from the company explained, “In the short term players will be able to continue placing wagers, however the long term view is to become 100 percent independent of US purchases and play, with our focus being solely on the rest of the world, where we are already getting the majority of our business.”

                Another affiliate posted on a message board an excerpt from a ReferBack affiliate program e-mail which read, “Please be advised that, with immediate effect Referback, representing Belle Rock Entertainment, is withdrawing from the USA and will no longer be representing any casinos or poker rooms in that market.”

                Another e-mail read, “We regret any impact that this decision may have upon you, and would like to reassure you that the decision was not taken lightly. Recent experience has seen the USA becoming less and less profitable as market conditions have become ever tighter, to the point that continued activity in the USA has become decidedly unattractive to ReferBack. At the same time, ReferBack has seen very substantial growth in their marketing efforts beyond the USA.”

                The absence of direct communication from either Microgaming or website operators has become a great source of frustration in the industry, showing a lack of responsibility or concern for its players. Any further information remains to be provided second-hand from Microgaming affiliates.

                Belle Rock Entertainment’s online casino brands consist of JackpotCity.com Online Casino, River Belle Online Casino, The Gaming Club Online Casino, King Neptune’s Online Casino and Lucky Nugget Online Casino.

American players may confirm that these e-mails are legitimate by logging on to the aforementioned websites. When attempting to access to download and no-download casino links provided, U.S. citizens will be directed to a page that states, “download unavailable,”  although there is no notice or explanation as to why.